Keilloe recently caught up with Local hiphop producer and record label owner known in the hiphop circles as Gavin Attizza.The Producer emphasized and urged Hiphop clicks and artists to focus on growing the hiphop culture first before the music as the way to success
“Hiphop is a way of life and when people look at you and listen to you talking they dont have to guess that you’re into Hiphop. It’s all within the way you look, talk and act”, said the veteran producer.
This, he argues is what sets the benchmark for great Hiphop tunez.
Acts in the past who made it big through the use of the Hiphop culture include Major Playaz, Team Rehab, GrindCity Grindtime, TazzoitaCash rec etc.These then went on to produce spectacular hiphop acts and art such as Chillur (Now based in Australia), Anonzi Xndr, Mmt and Stunner just to mention a few.
This,the producer argues is what the game lacks and is what the Royal Records stable stands for. As the senior executive producer there he is constantly involved with other great “names” in the game the likes of Gze & Clyde Banks of the Madzimabo fame. As a way of encouraging younger rappers to emphasise on being truly Hiphop from a character perspective first before making music.
At the heart of the culture is the mindset of choosing class, status and eloquence for yourself and your people .This then goes on to be seen and heard within your songs and music. To listeners, you will be revered as an o.g who sounds authentic and real, the stuff that makes and creates stars. “That’s why i have immense respect for the affore mentioned Hiphop acts”, said the Producer at his Royal Records studio in Harare.
Live the culture and success will follow!! remarked the Producer. Get to us at Brayzz Africa this Easter and enjoy all new Easter trends and I know you’re going to love them. Not forgetting you can get our New E-Newsletter for free, the good news is you can now Subscribe for our monthly Newsletter for free as well. This Easter we are actually giving away a free Brayzz T-shirt & Cap which only comes exclusively to one of you lucky ones. Stay tuned for more info on our Easter Promo you can be our Grand Winner.
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